University of California Press Big Brands Are Watching You : Marketing Social Justice And Digital Culture

Name: University of California Press Big Brands Are Watching You : Marketing Social Justice And Digital Culture
Brand: University of California Press
Price: 27.74 GBP
Availability: InStock

27.74 GBP

Consult the complete sheet with in-depth details, compare prices and identify the features of University of California Press Big Brands Are Watching You : Marketing Social Justice And Digital Culture, available at the cost of 27.74 GBP; it belongs to the Books & Magazines category; the seller is Whsmith.co.uk and the manufacturer is University of California Press.

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism?Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace.Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

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EAN: 9780520387072

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University of California Press Big Brands Are Watching You : Marketing Social Justice And Digital Culture

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