Springer Nature Switzerland AG Assortment And Merchandising Strategy : Building A Retail Plan To Improve Shopper Experience
45.99 GBP
Consult the informative sheet with in-depth details, compare prices and find the features of PRODUCTNAME, on sale at the price of PRICE CURRENCY; it falls into the CATEGORY NAME category; the product is marketed by SELLER NAME and made by MANUFACTURER NAME.
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more.However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers.Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety.The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective.With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
EAN: 9783030111625
Shipping Costs: 0 GBP
Availability: in stock
Delivery Times: 2 - 4 working days
Condition: new
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more.However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers.Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety.The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective.With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
EAN: 9783030111625
Shipping Costs: 0 GBP
Availability: in stock
Delivery Times: 2 - 4 working days
Condition: new
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This book provides a concise overview of the latest controversies and advances in men’s health. It covers the male anatomy, physiology, and the metabolic syndromes that most commonly affect males.A range of benign and malignant conditions affecting the prostate, testes, rectum and colon are detailed.Chapters feature an easy-to-follow format and feature learning objectives to highlight the key concepts in each chapter aiding the reader to develop a thorough understanding of fundamental aspects in men’s health. Men’s Health and Wellbeing features insightful reviews of controversies and recent developments in men’s health, and is a valuable resource for all trainee and practicing medical professionals who treat these patients.
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This open access book brings together discourse on children and peace from the 15th International Symposium on the Contributions of Psychology to Peace, covering issues pertinent to children and peace and approaches to making their world safer, fairer and more sustainable. The book is divided into nine sections that examine traditional themes (social construction and deconstruction of diversity, intergenerational transitions and memories of war, and multiculturalism), as well as contemporary issues such as Europe’s “migration crisis”, radicalization and violent extremism, and violence in families, schools and communities.Chapters contextualize each issue within specific social ecological frameworks in order to reflect on the multiplicity of influences that affect different outcomes and to discuss how the findings can be applied in different contexts.The volume also provides solutions and hope through its focus on youth empowerment and peacebuilding programs for children and families.This forward-thinking volume offers a multitude of views, approaches, and strategies for research and activism drawn from peace psychology scholars and United Nations researchers and practitioners. This book's multi-layered emphasis on context, structural determinants of peace and conflict, and use of research for action towards social cohesion for children and youth has not been brought together in other peace psychology literature to the same extent.Children and Peace: From Research to Action will be a useful resource for peace psychology academics and students, as well as social and developmental psychology academics and students, peace and development practitioners and activists, policy makers who need to make decisions about the matters covered in the book, child rights advocates and members of multilateral organizations such as the UN.
Springer Nature Switzerland AG Service Management : Design Guidelines And Practices
59.79 GBP
This book presents the main theoretical foundations behind smart services as well as specific guidelines and practically proven methods on how to design them.Furthermore, it gives an overview of the possible implementation architectures and shows how the designed smart services can be realized with specific technologies.Finally, it provides four specific use cases that show how smart services have been realized in practice and what impact they have within the businesses. The first part of the book defines the basic concepts and aims to establish a shared understanding of terms, such as smart services, service systems, smart service systems or cyber-physical systems.On this basis, it provides an analysis of existing work and includes insights on how an organization incorporating smart services could enhance and adjust their management and business processes.The second part on the design of smart services elaborates on what constitutes a successful smart service and describes experiences in the area of interdisciplinary teams, strategic partnerships, the overall service systems and the common data basis.In the third part, technical reference architectures are presented in detail, encompassing topics on the design of digital twins in cyber physical systems, the communication between entities and sensors in the age of Industry 4.0 as well as data management and integration.The fourth part then highlights a number of analytical possibilities that can be realized and that can constitute or be part of smart services, including machine learning and artificial intelligence methods.Finally, the applicability of the introduced design and development method is demonstrated by considering specific real-world use cases.These include services in the industrial and mobility sector, which were developed in direct cooperation with industry partners. The main target audience of this book is industry-focused readers, especially practitioners from industry, who are involved in supporting and managing digital business.These include professionals working in business development, product management, strategy, and development, ranging from middle management to Chief Digital Officers.It conveys all the basics needed for developing smart services and successfully placing them on the market by explaining technical aspects as well as showcasing practical use cases.
Springer Nature Switzerland AG Distributed Artificial Intelligence : Third International Conference, Dai 2021, Shanghai, China, December 17–18, 2021, Proceedings
50.59 GBP
This book constitutes the refereed proceedings of the Third International Conference on Distributed Artificial Intelligence, DAI 2021, held in Shanghai, China, in December 2021.The 15 full papers presented in this book were carefully reviewed and selected from 31 submissions.DAI aims at bringing together international researchers and practitioners in related areas including general AI, multiagent systems, distributed learning, computational game theory, etc., to provide a single, high-profile, internationally renowned forum for research in the theory and practice of distributed AI.
Springer Nature Switzerland AG Interwar London After Dark In British Popular Culture
91.99 GBP
This book explores the representation of London’s nightlife in popular films and newspapers of the interwar period.Through a series of case-studies, it analyses how British popular media in the 1920s and 1930s displayed the capital after dark.It argues that newspapers and films were part of a common culture, which capitalized on the transgressive possibilities of the night.At the same time both media ensured that those in authority, such as the police, were always shown to ultimately be in control of the night.The first chapter of the book provides an overview of the British film and newspaper industries in the interwar period.Subsequent chapters each explore a specific aspect of London’s nightlife.In turn, these chapters consider how films and newspapers of the interwar period depicted women navigating the street at night; the Metropolitan Police’s involvement in nightlife; and the capital’s newly built and expanded suburbs and public transport network.Finally, the book considers how newspapers and films depicted themselves and one another.
Springer Nature Switzerland AG The Roads To Congress 2020 : Campaigning In The Era Of Trump And Covid-19
101.19 GBP
This book analyzes changes to campaigning and voting in the United States in 2020.The global pandemic caused by COVID-19 upended traditional campaign strategies, posed unprecedented challenges to candidates, and possessed the potential to fundamentally alter how campaigns think about running for office.At the same time, the Trump administration’s divisive handling of twin crises stemming from the pandemic and rising racial tensions loomed over congressional races as the most disruptive election cycle in living memory.The ramifications of the 2020 congressional elections for the direction of public policy in America—and perhaps for American democracy itself—cannot be overstated.The Roads to Congress 2020 examines key House and Senate campaigns, candidates, and controversies in the 2020 election to reveal what accounts for the outcomes and point the way to America’s political future.
Springer Nature Switzerland AG Decline And Prosper! : Changing Global Birth Rates And The Advantages Of Fewer Children
30.35 GBP
Globally, women are having half as many children as they had just fifty years ago.Why have birth rates fallen, and how will low fertility affect our shared future?In Decline and Prosper!, demographic expert Vegard Skirbekk offers readers an accessible, comprehensive and evidence-based overview of human reproduction.Readers learn about the evolution of childbearing across different populations and how fertility is related to (changes in) our reproductive capacity, contraception, education, religion, partnering, policies, economics, assisted reproduction, and catastrophes.Readers will explore the future of family size and its impact on human welfare, women’s empowerment and the environment.Skirbekk argues that low fertility is on the whole a good thing, while recognizing the challenges of population aging and “coincidental” childlessness.A balanced, integrative examination of one of the most important issues of our time, Decline and Prosper! drives home the fact that we must ultimately adapt to a world with fewer children. The book will be invaluable to anyone who is interested in the far-reaching effects of global fertility, including researchers and students of demography, social statistics, medical sociologists, family and childhood studies, human geographers, sociology of culture, social and public policy.
Springer Nature Switzerland AG Exocrinology : A Textbook And Atlas Of The Exocrine Cells, Glands And Organs
50.59 GBP
This is the first textbook solely dedicated to the study of exocrine glands and cells throughout the human body.Students will gain a broad overview of the whole exocrine system, it’s structural features and learn to understand it’s integral parts in almost all bodily functions. Taking a systemic approach, the author guides readers through the different organ sites, shapes, methods of secretion and their secretory products.Starting with the glands of the integument, which is covering the outside of the body, the chapters proceed to also discuss the urinary tract, respiratory, digestive and reproductive systems.Various levels of complexity, from single goblet cells to the major organs, are thoroughly explained. A basic knowledge in histology is advantageous, for the numerous and rich illustrations.With its inviting writing style, this textbook is a perfect learning tool for students in Physiology and Medicine – particularly considering Dentistry, Dermatology, Gastroenterology and Pulmonology.
Springer Nature Switzerland AG Introduction To Epigenetics
41.39 GBP
This open access textbook leads the reader from basic concepts of chromatin structure and function and RNA mechanisms to the understanding of epigenetics, imprinting, regeneration and reprogramming.The textbook treats epigenetic phenomena in animals, as well as plants.Written by four internationally known experts and senior lecturers in this field, it provides a valuable tool for Master- and PhD- students who need to comprehend the principles of epigenetics, or wish to gain a deeper knowledge in this field.After reading this book, the student will:Have an understanding of the basic toolbox of epigenetic regulationKnow how genetic and epigenetic information layers are interconnectedBe able to explain complex epigenetic phenomena by understanding the structures and principles of the underlying molecular mechanismsUnderstand how misregulated epigenetic mechanisms can lead to disease
Springer Nature Switzerland AG The Empty Sea : The Future Of The Blue Economy
30.35 GBP
The “Blue Economy” is used to describe all of the economic activities related to the sea, with a special emphasis on sustainability.Traditional activities such as fisheries, but also undersea mining, tourism, and scientific research are included, as well as the phenomenal growth of aquaculture during the past decade.All of these activities, and the irresistible prospect of another new frontier, has led to enthusiastic and, most likely, overenthusiastic assessments of the possibilities to exploit the sea to feed the world, provide low-cost energy, become a new source of minerals, and other future miracles.This book makes sense of these trends and of the future of the blue economy by following our remote ancestors who gradually discovered the sea and its resources, describing the so-called fisherman’s curse – or why fishermen have always been poor, explaining why humans tend to destroy the resources on which we depend, and assessing the realistic expectations for extracting resources from the sea.Although the sea is not so badly overexploited as the land, our demands on ecosystem services are already above the oceans’ sustainability limits.Some new ideas, including “fishing down” for untapped resources such as plankton, could lead to the collapse of the entire marine ecosystem.How Neanderthals crossed the sea in canoes, how it was possible for five men on a small boat to kill a giant whale, what kind of oil the virgins of the Gospel put into their lamps, how a professor of mathematics, Vito Volterra, discovered the “equations of fishing,” why it has become so easy to be stung by a jellyfish while swimming in the sea, and how to play “Moby Dick,” a simple board game that simulates the overexploitation of natural resources are just some of the questions that you will be able to answer after reading this engaging and insightful book about the rapidly expanding relationship between humanity and the sea.
Springer Nature Switzerland AG Holography And Magnetically Induced Phenomena In Qcd
50.59 GBP
This book introduces the traditional and novel techniques required to study the thermodynamic and transport properties of quark–gluon plasma.In particular, it reviews the construction of improved holographic models for QCD-like confining gauge theories and their applications in the physics of quark–gluon plasma.It also discusses the recent advances in the development of hydrodynamic techniques, especially those incorporating the effects of external magnetic fields on transport. The book is primarily intended for researchers and graduate students with a background in quantum field theory and particle physics but who may not be familiar with the theory of strong interactions and holographic and hydrodynamic techniques required to study said interactions.
Springer Nature Switzerland AG Card Research And Advanced Applications : 20th International Conference, Cardis 2021, Lubeck, Germany, November 11–12, 2021, Revised Selected Papers
50.59 GBP
This book constitutes the proceedings of the 20th International Conference on Smart Card Research and Advanced Applications, CARDIS 2021, which took place in November 2021.The conference took place in Lübeck, Germany, and changed to a hybrid format due to the COVID-19 pandemic.The 16 full papers presented in this volume were carefully reviewed and selected from 32 submissions.They were organized in topical sections named Side-Channel Attacks, Fault Attacks, Public Key and Secure Implementations.