MIT Press Ltd Computing Legacies : Digital Cultures Of Simulation

MIT Press Ltd Computing Legacies : Digital Cultures Of Simulation
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MIT Press Ltd Memes In Digital Culture MIT Press Ltd Memes In Digital Culture 17.78 GBP Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times.Thousands of its viewers responded by creating and posting their own variations of the video—"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience.In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.Shifman discusses a series of well-known Internet memes—including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users.She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular.Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
MIT Press Ltd The Elements Of Computing Systems : Building A Modern Computer From First Principles MIT Press Ltd The Elements Of Computing Systems : Building A Modern Computer From First Principles 52.44 GBP A new and extensively revised edition of a popular textbook used in universities, coding boot camps, hacker clubs, and online courses.The best way to understand how computers work is to build one from scratch, and this textbook leads learners through twelve chapters and projects that gradually build the hardware platform and software hierarchy for a simple but powerful computer system.In the process, learners gain hands-on knowledge of hardware, architecture, operating systems, programming languages, compilers, data structures and algorithms, and software engineering.Using this constructive approach, the book introduces learners to a significant body of computer science knowledge and demonstrates how theoretical and applied techniques taught in other computer science courses fit into the overall picture.The outcome of these efforts is known as Nand to Tetris a journey that starts with the most elementary logic gate, called Nand, and ends, twelve projects later, with a general-purpose computer system capable of running Tetris.The first edition of this popular textbook inspired Nand to Tetris classes in universities, coding boot camps, hacker clubs, and online course platforms.This second edition has been extensively revised. It has been restructured into two distinct parts--Part I, hardware, and Part II, software--with six projects in each part.All chapters and projects have been rewritten, with an emphasis on separating abstraction from implementation, and many new sections, figures, and examples have been added.Substantial new appendixes offer focused presentation on technical and theoretical topics.
MIT Press Ltd Computing : A Concise History MIT Press Ltd Computing : A Concise History 18.7 GBP A compact and accessible history, from punch cards and calculators to UNIVAC and ENIAC, the personal computer, Silicon Valley, and the Internet. The history of computing could be told as the story of hardware and software, or the story of the Internet, or the story of "smart" hand-held devices, with subplots involving IBM, Microsoft, Apple, Fac, and Twitter.In this concise and accessible account of the invention and development of digital technology, computer historian Paul Ceruzzi offers a broader and more useful perspective.He identifies four major threads that run throughout all of computing's technological development: digitization—the coding of information, computation, and control in binary form, ones and zeros; the convergence of multiple streams of techniques, devices, and machines, yielding more than the sum of their parts; the steady advance of electronic technology, as characterized famously by "Moore's Law"; and the human-machine interface. Ceruzzi guides us through computing history, telling how a Bell Labs mathematician coined the word "digital" in 1942 (to describe a high-speed method of calculating used in anti-aircraft devices), and recounting the development of the punch card (for use in the 1890 U.S.Census). He describes the ENIAC, built for scientific and military applications; the UNIVAC, the first general purpose computer; and ARPANET, the Internet's precursor.Ceruzzi's account traces the world-changing evolution of the computer from a room-size ensemble of machinery to a "minicomputer" to a desktop computer to a pocket-sized smart phone.He describes the development of the silicon chip, which could store ever-increasing amounts of data and enabled ever-decreasing device size.He visits that hotbed of innovation, Silicon Valley, and brings the story up to the present with the Internet, the World Wide Web, and social networking.
MIT Press Ltd Once Upon An Algorithm : How Stories Explain Computing  MIT Press Ltd Once Upon An Algorithm : How Stories Explain Computing  25.15 GBP This easy-to-follow introduction to computer science reveals how familiar stories like Hansel and Gretel, Sherlock Holmes, and Harry Potter illustrate the concepts and everyday relevance of computing. Picture a computer scientist, staring at a screen and clicking away frantically on a keyboard, hacking into a system, or perhaps developing an app.Now delete that picture. In Once Upon an Algorithm, Martin Erwig explains computation as something that takes place beyond electronic computers, and computer science as the study of systematic problem solving.Erwig points out that many daily activities involve problem solving.Getting up in the morning, for example: You get up, take a shower, get dressed, eat breakfast.This simple daily routine solves a recurring problem through a series of well-defined steps.In computer science, such a routine is called an algorithm. Erwig illustrates a series of concepts in computing with examples from daily life and familiar stories.Hansel and Gretel, for example, execute an algorithm to get home from the forest.The movie Groundhog Day illustrates the problem of unsolvability; Sherlock Holmes manipulates data structures when solving a crime; the magic in Harry Potter’s world is understood through types and abstraction; and Indiana Jones demonstrates the complexity of searching.Along the way, Erwig also discusses representations and different ways to organize data; “intractable” problems; language, syntax, and ambiguity; control structures, loops, and the halting problem; different forms of recursion; and rules for finding errors in algorithms. This engaging book explains computation accessibly and shows its relevance to daily life.Something to think about next time we execute the algorithm of getting up in the morning.
MIT Press Ltd Quantum Computing For Everyone MIT Press Ltd Quantum Computing For Everyone 20.54 GBP FOR NON-EXPERTS: Get an accessible introduction to quantum computing as a mathematician explains quantum algorithms, quantum entanglement, and more. Quantum computing is a beautiful fusion of quantum physics and computer science! Quantum computing incorporates some of the most stunning ideas from 20th-century physics into an entirely new way of thinking about computation.Here, Chris Bernhardt offers an introduction to quantum computing that is accessible to anyone comfortable with high school mathematics.A mathematician himself, Bernhardt simplifies the mathematics and provides elementary examples that illustrate both how the math works and what it means.He explains for the non-expert: • Quantum bits, or qubits—the basic unit of quantum computing • Quantum entanglement and what it means when qubits are entangled • Quantum cryptography • Classical computing topics like bits, gates, and logic • Quantum gates • Quantum algorithms and their speed • Quantum computers and how they’re built • And more! By the end of the book, readers understand that quantum computing and classical computing are not two distinct disciplines, and that quantum computing is the fundamental form of computing.
MIT Press Ltd Heteromation, And Other Stories Of Computing And Capitalism MIT Press Ltd Heteromation, And Other Stories Of Computing And Capitalism 30.36 GBP An exploration of a new division of labor between machines and humans, in which people provide value to the economy with little or no compensation. The computerization of the economy-and everyday life-has transformed the division of labor between humans and machines, shifting many people into work that is hidden, poorly compensated, or accepted as part of being a "user" of digital technology.Through our clicks and swipes, logins and profiles, emails and posts, we are, more or less willingly, participating in digital activities that yield economic value to others but little or no return to us.Hamid Ekbia and Bonnie Nardi call this kind of participation-the extraction of economic value from low-cost or free labor in computer-mediated networks-"heteromation." In this book, they explore the social and technological processes through which economic value is extracted from digitally mediated work, the nature of the value created, and what prompts people to participate in the process. Arguing that heteromation is a new logic of capital accumulation, Ekbia and Nardi consider different kinds of heteromated labor: communicative labor, seen in user-generated content on social media; cognitive labor, including microwork and self-service; creative labor, from gaming environments to literary productions; emotional labor, often hidden within paid jobs; and organizing labor, made up of collaborative groups such as citizen scientists.Ekbia and Nardi then offer a utopian vision: heteromation refigured to bring end users more fully into the prosperity of capitalism.
MIT Press Ltd Cloud Computing For Machine Learning And Cognitive Applications MIT Press Ltd Cloud Computing For Machine Learning And Cognitive Applications 101.2 GBP The first textbook to teach students how to build data analytic solutions on large data sets using cloud-based technologies. This is the first textbook to teach students how to build data analytic solutions on large data sets (specifically in Internet of Things applications) using cloud-based technologies for data storage, transmission and mashup, and AI techniques to analyze this data.This textbook is designed to train college students to master modern cloud computing systems in operating principles, architecture design, machine learning algorithms, programming models and software tools for big data mining, analytics, and cognitive applications.The book will be suitable for use in one-semester computer science or electrical engineering courses on cloud computing, machine learning, cloud programming, cognitive computing, or big data science.The book will also be very useful as a reference for professionals who want to work in cloud computing and data science. Cloud and Cognitive Computing begins with two introductory chapters on fundamentals of cloud computing, data science, and adaptive computing that lay the foundation for the rest of the book.Subsequent chapters cover topics including cloud architecture, mashup services, virtual machines, Docker containers, mobile clouds, IoT and AI, inter-cloud mashups, and cloud performance and benchmarks, with a focus on Google's Brain Project, DeepMind, and X-Lab programs, IBKai HwangM SyNapse, Bluemix programs, cognitive initiatives, and neurocomputers.The book then covers machine learning algorithms and cloud programming software tools and application development, applying the tools in machine learning, social media, deep learning, and cognitive applications.All cloud systems are illustrated with big data and cognitive application examples.
MIT Press Ltd Spatial Computing MIT Press Ltd Spatial Computing 17.78 GBP An accessible guide to the ideas and technologies underlying such applications as GPS, Google Maps, Pokemon Go, ride-sharing, driverless cars, and drone surveillance. Billions of people around the globe use various applications of spatial computing daily-by using a ride-sharing app, GPS, the e911 system, social media check-ins, even Pokemon Go.Scientists and researchers use spatial computing to track diseases, map the bottom of the oceans, chart the behavior of endangered species, and create election maps in real time.Drones and driverless cars use a variety of spatial computing technologies.Spatial computing works by understanding the physical world, knowing and communicating our relation to places in that world, and navigating through those places.It has changed our lives and infrastructures profoundly, marking a significant shift in how we make our way in the world.This volume in the MIT Essential Knowledge series explains the technologies and ideas behind spatial computing. The book offers accessible descriptions of GPS and location-based services, including the use of Wi-Fi, Bluetooth, and RFID for position determination out of satellite range; remote sensing, which uses satellite and aerial platforms to monitor such varied phenomena as global food production, the effects of climate change, and subsurface natural resources on other planets; geographic information systems (GIS), which store, analyze, and visualize spatial data; spatial databases, which store multiple forms of spatial data; and spatial statistics and spatial data science, used to analyze location-related data.
MIT Press Ltd Attention Is Discovery : The Life And Legacy Of Astronomer Henrietta Leavitt MIT Press Ltd Attention Is Discovery : The Life And Legacy Of Astronomer Henrietta Leavitt 29.44 GBP A portrait of trailblazing astronomer Henrietta Leavitt and an illustrated exploration of the power of attention in scientific observation, artistic creation, and the making of meaning. Our galaxy, the Milky Way, has a diameter of about 100,000 light years a figure we can calculate because of the work of Henrietta Leavitt (1868 1921), who spent decades studying glass plate photographs of the night sky.Visual artist and researcher Anna Von Mertens s Attention Is Discovery is a fascinating portrait of this remarkable woman who laid the foundation for modern cosmology, as well as an exploration of the power of looking and its revelatory role at the center of scientific discovery.Ushering us into the scientific community of women who worked alongside Leavitt, now known as the Harvard Computers, Von Mertens describes the inventive methodologies Leavitt devised to negotiate the era s emerging photographic technology. Interspersed with Von Mertens s meticulously researched and lyrically written essays are collaborations with art historian Jennifer Roberts, cosmologist Wendy Freedman, astrophysicist Joao Alves, and novelist Rebecca Dinerstein Knight.Alongside Leavitt s process, evident in her astronomical logbooks and ink notations on the glass plates, Von Mertens includes details of the hand-stitched quilts and graphite drawings that she made in response to Leavitt s legacy.This interweaving of text and image engages and rewards the reader s own close attention.Highlighting ways that subtle, repeated actions build meaning whether skilled, technical observation, the crafting of an object, or the mundane tasks that construct our exquisite lives Von Mertens s pairing of close looking with close reading creates a layered portrait of Henrietta Leavitt that acknowledges the significance of her discovery and the richness of its inheritance.
MIT Press Ltd Visual Culture MIT Press Ltd Visual Culture 17.78 GBP How to think about what it means to look and see: a guide for navigating the complexities of visual culture.The visual surrounds us, some of it invited, most of it not.In this visual environment, everything we see—color, the moon, a skyscraper, a stop sign, a political poster, rising sea levels, a photograph of Kim Kardashian West—somehow becomes legible, normalized, accessible.How does this happen? How do we live and move in our visual environments? This volume in the MIT Press Essential Knowledge series offers a guide for navigating the complexities of visual culture, outlining strategies for thinking about what it means to look and see—and what is at stake in doing so. Visual culture has always been inscribed by the dominant and by domination.This book suggests how we might weaponize the visual for positive, unifying change.Drawing on both historical and contemporary examples—from Judy Chicago's The Dinner Party and Beyoncé and Jay-Z at the Louvre to the first images of a black hole—Alexis Boylan considers how we engage with and are manipulated by what we see.She begins with what: what is visual culture, and what questions, ideas, and quandaries animate our approach to the visual?She continues with where: where are we allowed to see it, and where do we stand when we look?Then, who: whose bodies have been present or absent from visual culture, and who is allowed to see it? And, finally, when: is the visual detached from time?When do we see what we need to see?
MIT Press Ltd Playing Place : Board Games, Popular Culture, Space MIT Press Ltd Playing Place : Board Games, Popular Culture, Space 33.12 GBP An essay collection exploring the board game’s relationship to the built environment, revealing the unexpected ways that play reflects perceptions of space. Board games harness the creation of entirely new worlds.From the medieval warlord to the modern urban planner, players are permitted to inhabit a staggering variety of roles and are prompted to incorporate preexisting notions of placemaking into their decisions.To what extent do board games represent the social context of their production?How might they reinforce or subvert normative ideas of community and fulfillment?In Playing Place, Chad Randl and D. Medina Lasansky have curated a collection of thirty-seven fascinating essays, supplemented by a rich trove of photo illustrations, that unpack these questions with breadth and care. Although board games are often recreational objects, their mythologies and infrastructure do not exist in a vacuum—rather, they echo and reproduce prevalent cultural landscapes.This thesis forms the throughline of pieces reflecting on subjects as diverse as the rigidly gendered fantasies of classic mass-market games; the imperial convictions embedded in games that position player-protagonists as conquerors establishing dominion over their “discoveries”; and even the uncanny prescience of games that have players responding to a global pandemic.Representing a thrilling convergence of historiography, architectural history, and media studies scholarship, Playing Place suggests not only that tabletop games should be taken seriously but also that the medium itself is uniquely capable of facilitating our critical consideration of structures that are often taken for granted.
MIT Press Ltd Future Gaming : Creative Interventions In Video Game Culture MIT Press Ltd Future Gaming : Creative Interventions In Video Game Culture 26.68 GBP A sophisticated critical take on contemporary game culture that reconsiders the boundaries between gamers and games. This book is not about the future of video games. It is not an attempt to predict the moods of the market, the changing profile of gamers, the benevolence or malevolence of the medium.This book is about those predictions. It is about the ways in which the past, present, and future notions of games are narrated and negotiated by a small group of producers, journalists, and gamers, and about how invested these narrators are in telling the story of tomorrow. This new title from Goldsmiths Press by Paolo Ruffino suggests the story could be told another way.Considering game culture, from the gamification of self-improvement to GamerGate's sexism and violence, Ruffino lays out an alternative, creative mode of thinking about the medium: a sophisticated critical take that blurs the distinctions among studying, playing, making, and living with video games.Offering a series of stories that provide alternative narratives of digital gaming, Ruffino aims to encourage all of us who study and play (with) games to raise ethical questions, both about our own role in shaping the objects of research, and about our involvement in the discourses we produce as gamers and scholars.For researchers and students seeking a fresh approach to game studies, and for anyone with an interest in breaking open the current locked-box discourse, Future Gaming offers a radical lens with which to view the future.
MIT Press Ltd Surf Craft : Design And The Culture Of Board Riding MIT Press Ltd Surf Craft : Design And The Culture Of Board Riding 37.72 GBP The evolution of the surfboard, from traditional Hawaiian folk designs to masterpieces of mathematical engineering to mass-produced fiberglass.Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance.Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural.Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text.From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history.The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s. In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective.He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi.Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use.In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei.Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers. Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.
MIT Press Ltd Formulations : Architecture, Mathematics, Culture MIT Press Ltd Formulations : Architecture, Mathematics, Culture 33.12 GBP An investigation of mathematics as it was drawn, encoded, imagined, and interpreted by architects on the eve of digitization in the mid-twentieth century. In Formulations, Andrew Witt examines the visual, methodological, and cultural intersections between architecture and mathematics.The linkages Witt explores involve not the mystic transcendence of numbers invoked throughout architectural history, but rather architecture’s encounters with a range of calculational systems—techniques that architects inventively retooled for design.Witt offers a catalog of mid-twentieth-century practices of mathematical drawing and calculation in design that preceded and anticipated digitization as well as an account of the formal compendia that became a cultural currency shared between modern mathematicians and modern architects. Witt presents a series of extensively illustrated “biographies of method”—episodes that chart the myriad ways in which mathematics, particularly the mathematical notion of modeling and drawing, was spliced into the creative practice of design.These include early drawing machines that mechanized curvature; the incorporation of geometric maquettes—“theorems made flesh”—into the toolbox of design; the virtualization of buildings and landscapes through surveyed triangulation and photogrammetry; formal and functional topology; stereoscopic drawing; the economic implications of cubic matrices; and a strange synthesis of the technological, mineral, and biological: crystallographic design. Trained in both architecture and mathematics, Witt uses mathematics as a lens through which to understand the relationship between architecture and a much broader set of sciences and visual techniques.Through an intercultural exchange with other disciplines, he argues, architecture adapted not only the shapes and surfaces of mathematics but also its values and epistemic ideals.
MIT Press Ltd That Book Is Dangerous! : How Moral Panic, Social Media, And The Culture Wars Are Remaking Publishing MIT Press Ltd That Book Is Dangerous! : How Moral Panic, Social Media, And The Culture Wars Are Remaking Publishing 28.83 GBP An alarming expose of the new challenges to literary freedom in the age of social media when anyone with an identity and an internet connection can be a censor. In That Book Is Dangerous!, Adam Szetela investigates how well-intentioned and often successful efforts to diversify American literature have also produced serious problems for literary freedom.Although progressives are correct to be focused on right-wing attempts at legislative censorship, Szetela argues for attention to the ways that left-wing censorship controls speech within the publishing industry itself. The author draws on interviews with presidents and vice presidents at the Big Five publishers, literary agents at the most prestigious agencies, award-winning authors, editors, marketers, sensitivity readers, and other industry professionals to examine the new publishing landscape. What he finds is unsettling: mandatory sensitivity reads; morality clauses in author contracts; even censorship of dangerous books in the name of antiracism, feminism, and other forms of social justice.These changes to acquisition practices, editing policies, and other aspects of literary culture are a direct outgrowth of the culture of public outcries on X, Goodreads, Change.org, and other online platforms, where users accuse authors justifiably or not of racism, sexism, homophobia, and other transgressions.But rather than genuinely address the economic inequities of literary production, this current moral crusade over literature serves only to entrench the status quo. 'While the right is remaking the world in its image,' he writes, 'the left is standing in a circular firing squad.' Compellingly argued and incisively written, the book is a much-needed wake-up call for anyone who cares about reading, writing, and the publication of books as well as the generations of young readers we are raising.
MIT Press Ltd Studies In Tectonic Culture : The Poetics Of Construction In Nineteenth And Twentieth Century Architecture MIT Press Ltd Studies In Tectonic Culture : The Poetics Of Construction In Nineteenth And Twentieth Century Architecture 50.6 GBP Composed of ten essays and an epilogue that trace the history of contemporary form as an evolving poetic of structure and construction, the book's analytical framework rests on Frampton's close readings of key French and German, and English sources from the eighteenth century to the present. Kenneth Frampton's long-awaited follow-up to his classic A Critical History of Modern Architecture is certain to influence any future debate on the evolution of modern architecture. Studies in Tectonic Culture is nothing less than a rethinking of the entire modern architectural tradition.The notion of tectonics as employed by Frampton—the focus on architecture as a constructional craft—constitutes a direct challenge to current mainstream thinking on the artistic limits of postmodernism, and suggests a convincing alternative.Indeed, Frampton argues, modern architecture is invariably as much about structure and construction as it is about space and abstract form. Composed of ten essays and an epilogue that trace the history of contemporary form as an evolving poetic of structure and construction, the book's analytical framework rests on Frampton's close readings of key French and German, and English sources from the eighteenth century to the present.He clarifies the various turns that structural engineering and tectonic imagination have taken in the work of such architects as Perret, Wright, Kahn, Scarpa, and Mies, and shows how both constructional form and material character were integral to an evolving architectural expression of their work.Frampton also demonstrates that the way in which these elements are articulated from one work to the next provides a basis upon which to evaluate the works as a whole.This is especially evident in his consideration of the work of Perret, Mies, and Kahn and the continuities in their thought and attitudes that linked them to the past. Frampton considers the conscious cultivation of the tectonic tradition in architecture as an essential element in the future development of architectural form, casting a critical new light on the entire issue of modernity and on the place of much work that has passed as "avant-garde."A copublication of the Graham Foundation for Advanced Studies and The MIT Press.
MIT Press Ltd Inclusion On Purpose : An Intersectional Approach To Creating A Culture Of Belonging At Work MIT Press Ltd Inclusion On Purpose : An Intersectional Approach To Creating A Culture Of Belonging At Work 23.31 GBP How organizations can foster diversity, equity, and inclusion: taking action to address and prevent workplace bias while centering women of color. Few would disagree that inclusion is both the right thing to do and good for business.Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice.Inclusion doesn't just happen; we have to work at it.Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion and diversity. Tulshyan centers the workplace experience of women of color, who are subject to both gender and racial bias.It is at the intersection of gender and race, she shows, that we discover the kind of inclusion policies that benefit all.Tulshyan debunks the idea of the “level playing field” and explains how leaders and organizations can use their privilege for good by identifying and exposing bias, knowing that they typically have less to lose in speaking up than a woman of color does.She explains why “leaning in” doesn't work—and dismantling structural bias does; warns against hiring for “culture fit,” arguing for “culture add” instead; and emphasizes the importance of psychological safety in the workplace—you need to know that your organization has your back.With this important book, Tulshyan shows us how we can make progress toward inclusion and diversity—and we must start now.
MIT Press Ltd The Future Of Competitive Strategy : Unleashing The Power Of Data And Digital Ecosystems MIT Press Ltd The Future Of Competitive Strategy : Unleashing The Power Of Data And Digital Ecosystems 28.83 GBP How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era?In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy.Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms.He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
MIT Press Ltd Beautiful Math : The Surprisingly Simple Ideas Behind The Digital Revolution In How We Live, Work, And Communicate MIT Press Ltd Beautiful Math : The Surprisingly Simple Ideas Behind The Digital Revolution In How We Live, Work, And Communicate 27.91 GBP From the bestselling author of Quantum Computing for Everyone, a concise, accessible, and elegant approach to mathematics that not only illustrates concepts but also conveys the surprising nature of the digital information age. Most of us know something about the grand theories of physics that transformed our views of the universe at the start of the twentieth century: quantum mechanics and general relativity.But we are much less familiar with the brilliant theories that make up the backbone of the digital revolution.In Beautiful Math, Chris Bernhardt explores the mathematics at the very heart of the information age.He asks questions such as: What is information? What advantages does digital information have over analog?How do we convert analog signals into digital ones? What is an algorithm? What is a universal computer? And how can a machine learn? The four major themes of Beautiful Math are information, communication, computation, and learning.Bernhardt typically starts with a simple mathematical model of an important concept, then reveals a deep underlying structure connecting concepts from what, at first, appear to be unrelated areas.His goal is to present the concepts using the least amount of mathematics, but nothing is oversimplified.Along the way, Bernhardt also discusses alphabets, the telegraph, and the analog revolution; information theory; redundancy and compression; errors and noise; encryption; how analog information is converted into digital information; algorithms; and finally, neural networks.Historical anecdotes are included to give a sense of the technology at that time, its impact, and the problems that needed to be solved. Taking its readers by the hand, regardless of their math background, Beautiful Math is a fascinating journey through the mathematical ideas that undergird our everyday digital interactions.
MIT Press Ltd The Technology Fallacy : How People Are The Real Key To Digital Transformation MIT Press Ltd The Technology Fallacy : How People Are The Real Key To Digital Transformation 20.54 GBP Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete.This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology.It is about the organizational changes required to harness the power of technology.The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.A focus only on selecting and implementing the right digital technologies is not likely to lead to success.The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce.They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career.The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
MIT Press Ltd Leading In The Digital World : How To Foster Creativity, Collaboration, And Inclusivity MIT Press Ltd Leading In The Digital World : How To Foster Creativity, Collaboration, And Inclusivity 29.44 GBP The definitive book on leadership in the digital era: why digital technologies call for leadership that emphasizes creativity, collaboration, and inclusivity. Certain ideas about business leadership are held to be timeless, and certain characteristics of leaders-often including a square jaw, a deep voice, and extroversion-are said to be universal.In Leading in the Digital World, Amit Mukherjee argues that since digital technologies are changing everything else, how could they not change leadership ideologies and styles?As more people worldwide participate equally in business, those assumptions of a leader's ideal profile have become irrelevant.Offering a radical rethinking of leadership, Mukherjee shows why digital technologies call for a new kind of leader-one who emphasizes creativity, collaboration, and inclusivity. Drawing on a global survey of 700 mid-tier to senior executives and interviews with C-level executives from around the world, Mukherjee explains how digital technologies are already reshaping organizations and work and what this means for leaders.For example, globally dispersed businesses can't reserve key leadership roles for people from exclusive groups; leadership must become inclusive, or fail.Leaders must learn to collaborate in a multipolar world of networked organizations, working with co-located and non-co-located colleagues.Leaders must lead for creativity rather than productivity.Focusing on practice, Mukherjee outlines goals and strategies, warns against unthinking assumptions, and explains how leaders can identify the mindsets, behaviors, and actions they need to pursue.With Leading in the Digital World, Mukherjee offers the definitive book on leadership for the digital era.